The very first affiliate program I reviewed, paid an average of ten percent commissions on each product sale my site generated. The products (mostly books) averaged around $15 so my share would be about a buck and a half per sale. I figured if I could get one sale out of every 35 visitors I sent to the site, that would be a decent conversion rate (better than average, actually). After doing a little math, I concluded that I would earn about $45 for every 1000 visitors I sent to the site.

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
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