When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
One of the benefits that brick and mortar retailers have is that customers can come into the store and hold the product in their hands. When someone holds a product, they start imagining what it would be like to own the product. And when they imagine owning the product, it’s just a short leap to buying it. That’s why car dealers are so eager to get prospects in for a test drive.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
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Internet marketing is a numbers game and when you reduce it down to its simplest form it all comes down to one simple thing. You need to get targeted traffic at a low enough cost to make a return on your ad investment. Its really that simple. Well it would be except the hard part of course is getting targeted traffic at a low cost. Its the million dollar question. How exactly do we do that anyway?
Thanks for commenting. Firstly she started this business in 2009 but it is still growing and working for her, a good business should build up tempo and make more and more money, this is not a push button trick like many so called products! Secondly the dog niche is HUGE, as in Billions of $$$$ a year so there is no chance of saturation. Thirdly, out of the people who will buy this, 90% will not take action, 7 to 8% will give up after a few days and the remaining few who keep going have success…that is a proven statistic and from all my experience know it to be true!
Free resources for affiliates. We are industry leaders in gold and silver education & knowledge. We pride ourselves in keeping our customers, our partners, our affiliates and the wider public informed about the rapidly changing financial world and the gold and silver markets. Free daily economic & precious metals news and commentary, updates, newsletters and research. Our award winning blog and research gets picked up all over the blogosphere and in the media.
Hey guys. Great post with detailed, actionable content. I would like to add my ‘2 cents’ if that’s ok. You are absolutely right with offering a ‘free gift’ in exchange for someone’s name and email address but I have found short reports have worked best for me. If you give away too much information for free they don’t tend to get consumed so the trust isn’t built with your subscriber. Your free gift is the first point of contact with your prospect so it’s unlikely they will read an entire ebook but if you give them a short report which they are able to consume in about 20 mins and they get tremendous value from they are more likely to listen to you in the future and buy your recommendations. A big mistake i see a lot of affiliates make is the content they use for their free giveaway. They think just because it’s given away for free that they can just throw together some PLR material and use that. Unfortunately that doesn’t cut it these days and will damage your relationship with your prospect rather than strengthen it. The best way is to carry out some research in your marketplace and see what pains and frustrations your prospects have and create your free giveaway around that.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Amazon Affiliate Profits is an all inclusive guide to creating the ultimate Amazon affiliate website. Lets face it, Amazon is now the largest online seller of products and services around the world. It’s no secret that they have taken over and are the go-to website for pretty much anything you need to order. They generate billions of dollars every year, and that number is only going to continue to increase. Online marketers have two choices, either compete with them, or join them and share in their profits.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
It was an interesting experiment and I found that just because a gold offer will typically pay $1-3k commission per sale, adding it to your website is not necessarily going to see you make bank. If it’s not the right offer, it’ll be beaten by a lower paying offer that resonates better with your visitors, or a lower paying offer that sees better conversion rates once on the vendor’s site.
Hi my name is Mike and I have participated successfully online as an Internet Marketer/Affiliate marketer for many years now. I created this site to help you avoid the costly mistakes I made in my pursuit of building an online income. Over the years I have tested numerous products and services that have claimed to be the program or system that will allow you to make money online, honestly, most programs fail the test. Which products or programs will help you make money online? My hope is you will find your answers here on my site. I hope you enjoy the information on my site and by all means please leave me your thoughts. If I can help in any way, don't hesitate to ask. I am always more than happy to pass on any knowledge that will help you find success online, cheers Mike.
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
Our customer user experience is one of the best in the precious metals industry and leads to some of the highest conversion rates in the industry. More customers and higher rates of repeat buying, larger average order sizes mean higher earnings per click (EPC) for our affiliate partners. We have full time staff in place dedicated solely to our affiliate partners.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.
Their affiliate program is managed by ShareASale. Bullion Exchanges provides their affiliates with a range of text links, banner ads, and pre-established content to help them promote. It's important to note, the commission is set to 40% of the regular rate if a discount code was used. Affiliates can earn additional commissions for repeat purchases during the cookie life.
Was reviewing some competitive data and thought this was pretty interesting. I ran a batch analysis on Ahrefs of competitors. See attached screenshot. With just 603 backlinks, Our site is ranking up there with sites with 2x, 3x, 10x the number of backlinks/unique ips. Guessing some of this authority is coming from the backlinks program and general good quality of those links. Hard to speculate but nice to see. Ben R.
Websites and blogs in the categories of personal finance, economics, or precious metals like gold and silver are welcome to apply for the GoldRepublic affiliate program. They made it as easy as possible to add your referral link to any page or url on their website. Affiliates can track their progress on the affiliate section within their GoldRepublic account.
I would have one partner create a separate page/contact form specifically for the advertiser – so only people who see that contact form are people who were referred to by the advertiser. The advertiser would use that page as their outbound link. I know you can track outbound clicks in Google Analytics events and Contact Form conversions (usually through most contact form plugins) but that is the best way I think. Never done it, but this is how I see most affiliate programs like that work.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!