Start by thinking about your audience. What kinds of products or services are they most interested in? Which products or services are you currently using that you would feel comfortable recommending to your readers? You can add links to any affiliate program to your site, but if you want to market them with authenticity, it’s best to stick to companies with which you already have some kind of connection.
At the top end we opted for Regal Assets through ClickAgain as we’ve had previous contact with several executives at the company and a number of their affiliates when sponsoring sections of this website. At the lower end of the payout scale, we took a decision to run with Money Metals Exchange through Share A Sale – we’ve received lots of written content from their CEO and staff over the years and they’re a really good team to deal with.
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner) and confidence schemes like the Nigerian "419" scam. The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.